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<title>Greg Colacino | Content Strategist & Marketing Director</title>
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.stat-item i {
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.stat-text p {
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/* Portfolio Section */
.portfolio-section {
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.timeline-item h4 {
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.timeline-item p {
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/* Certifications Section */
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/* Contact Section */
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footer {
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@media (max-width: 900px) {
.hero-wrapper { grid-template-columns: 1fr; text-align: center; }
.hero h1 { font-size: 2.8rem; }
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.contact-pills { justify-content: center; }
.cta-group { justify-content: center; }
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</style>
</head>
<body>
<!-- Navigation -->
<nav>
<div class="container nav-container">
<a href="#" class="logo">GREG<span>COLACINO</span></a>
<ul class="nav-links">
<li><a href="#work">Work</a></li>
<li><a href="#about">About</a></li>
<li><a href="#credentials">Credentials</a></li>
<li><a href="#contact">Contact</a></li>
</ul>
</div>
</nav>
<!-- Hero Section -->
<section class="container hero-wrapper">
<div class="hero">
<div class="badge">Director of Content & Digital Strategy</div>
<h1>Greg Colacino <span>Content Strategist</span></h1>
<p>Bridging applied linguistics, mental health advocacy, and data-driven marketing to build high-converting brand authorities.</p>
<div class="contact-pills">
<span><i class="fa-solid fa-envelope"></i> GregColacino@gmail.com</span>
<span><i class="fa-solid fa-phone"></i> 201-218-4823</span>
<span><i class="fa-solid fa-location-dot"></i> Orange, California</span>
</div>
<div class="cta-group">
<a href="#work" class="btn btn-primary">View Featured Work <i class="fa-solid fa-arrow-right"></i></a>
<a href="#contact" class="btn btn-secondary">Get In Touch</a>
</div>
</div>
<div class="hero-image-container">
<!-- Headshot extracted from resume -->
<img src="https://lh3.googleusercontent.com/d/1X3qI6U5u5o6V7o6v6v6v6v6v" alt="Greg Colacino Headshot" class="hero-img" onerror="this.src='https://via.placeholder.com/320x320?text=Greg+Colacino'">
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</section>
<!-- Highlights Bar -->
<div class="container">
<div class="highlights-bar">
<div class="stat-item">
<i class="fa-solid fa-graduation-cap"></i>
<div class="stat-text">
<h4>B.A. Applied Linguistics</h4>
<p>Montclair State University</p>
</div>
</div>
<div class="stat-item">
<i class="fa-solid fa-certificate"></i>
<div class="stat-text">
<h4>Marketing Professional</h4>
<p>Cornell University</p>
</div>
</div>
<div class="stat-item">
<i class="fa-solid fa-briefcase"></i>
<div class="stat-text">
<h4>Ex-Director of Content</h4>
<p>KWSM & BloomHouse</p>
</div>
</div>
<div class="stat-item">
<i class="fa-solid fa-music"></i>
<div class="stat-text">
<h4>Co-Owner & Bassist</h4>
<p>Thank You Scientist (Signed)</p>
</div>
</div>
</div>
</div>
<!-- Work Section -->
<section id="work" class="container portfolio-section">
<h2 class="section-title">Featured Content & Strategy</h2>
<p class="section-subtitle">A collection of articles, thought leadership pieces, and multi-channel marketing campaigns.</p>
<!-- Category Filters -->
<div class="filters">
<button class="filter-btn active" onclick="filterWork('all')">All Works</button>
<button class="filter-btn" onclick="filterWork('strategy')">Strategy & AI</button>
<button class="filter-btn" onclick="filterWork('health')">Health & Wellness</button>
<button class="filter-btn" onclick="filterWork('gaming')">Gaming & Entertainment</button>
<button class="filter-btn" onclick="filterWork('specialty')">Specialty Copy</button>
</div>
<!-- Cards Grid -->
<div class="grid">
<!-- Blizzard -->
<div class="card" data-category="gaming">
<div>
<div class="card-tag">Blizzard Entertainment</div>
<h3>BlizzCon 2019 Adventurer's Guide</h3>
<p>High-visibility convention guide and campaign copy for one of gaming's biggest international events.</p>
</div>
<a href="https://news.blizzard.com/en-us/article/23189916/blizzcon-2019-adventurer-s-guide" target="_blank" class="card-link">View Publication <i class="fa-solid fa-external-link-alt"></i></a>
</div>
<!-- KWSM AI -->
<div class="card" data-category="strategy">
<div>
<div class="card-tag">KWSM Digital</div>
<h3>AI in Marketing Content Strategy</h3>
<p>Strategic framework on incorporating generative AI into content workflows without compromising brand voice.</p>
</div>
<a href="https://kwsmdigital.com/blog/how-ai-can-help-with-marketing-content-strategy/" target="_blank" class="card-link">View Publication <i class="fa-solid fa-external-link-alt"></i></a>
</div>
<!-- KWSM Language -->
<div class="card" data-category="strategy">
<div>
<div class="card-tag">KWSM Digital</div>
<h3>How Language Affects Digital Marketing</h3>
<p>Leveraging formal linguistic structures to maximize audience resonance and conversion optimization.</p>
</div>
<a href="https://kwsmdigital.com/blog/how-language-affects-digital-marketing/" target="_blank" class="card-link">View Publication <i class="fa-solid fa-external-link-alt"></i></a>
</div>
<!-- KWSM Inbound -->
<div class="card" data-category="strategy">
<div>
<div class="card-tag">KWSM Digital</div>
<h3>Effective Inbound Content Strategy</h3>
<p>Tactical breakdown of optimizing content assets across full-funnel customer journeys.</p>
</div>
<a href="https://kwsmdigital.com/blog/how-to-use-content-in-inbound-marketing-effectively/" target="_blank" class="card-link">View Publication <i class="fa-solid fa-external-link-alt"></i></a>
</div>
<!-- BrainMD -->
<div class="card" data-category="health">
<div>
<div class="card-tag">BrainMD / Amen Clinics</div>
<h3>Overcoming Insomnia & Sleep Issues</h3>
<p>Empathetic, clinical-backed health copywriting designed to educate consumer audiences on wellness habits.</p>
</div>
<a href="https://brainmd.com/blogs/wellness/4-strategies-to-help-you-overcome-insomnia-and-sleep-issues" target="_blank" class="card-link">View Publication <i class="fa-solid fa-external-link-alt"></i></a>
</div>
<!-- MyFamilyID -->
<div class="card" data-category="health">
<div>
<div class="card-tag">MyFamilyID</div>
<h3>Protecting Children & Safety Advice</h3>
<p>Public awareness copy crafted to inform parents on crucial child safety and identification protocols.</p>
</div>
<a href="https://myfamilyid.org/blog/saving-lost-kids-shares-advice-to-protect-your-children/" target="_blank" class="card-link">View Publication <i class="fa-solid fa-external-link-alt"></i></a>
</div>
<!-- Legal Help -->
<div class="card" data-category="specialty">
<div>
<div class="card-tag">Legal Help 123</div>
<h3>Filing Personal Injury Claims</h3>
<p>Demystifying complex legal procedures into clear, accessible, and empathetic advice for consumers.</p>
</div>
<a href="https://legalhelp123.com/how-to-file-personal-injury-claim/" target="_blank" class="card-link">View Publication <i class="fa-solid fa-external-link-alt"></i></a>
</div>
</div>
</section>
<!-- About Section -->
<section id="about" class="about-section">
<div class="container about-grid">
<div class="about-content">
<h2>Linguistics. Leadership. Execution.</h2>
<p>My career bridges diverse disciplines: applied linguistics, mental health counseling, music enterprise management, and executive content leadership.</p>
<p>I graduated with a <strong>B.A. in Applied Linguistics from Montclair State University</strong> and earned a <strong>Professional Marketing Certification from Cornell University</strong>. Early in my career, I served as a certified drug and alcohol counselor in New Jersey while co-owning and touring with the signed band <em>Thank You Scientist</em>—handling everything from contracts to social strategy under pressure.</p>
<p>Transitioning into marketing, I led creative teams across digital agencies in Orange County, CA, serving as <strong>Director of Content</strong> at both BloomHouse Marketing and KWSM Digital before shifting into remote Senior Copywriting strategy.</p>
</div>
<!-- Experience Timeline -->
<div class="timeline">
<div class="timeline-item">
<h4>Director of Content & Senior Copywriter</h4>
<div class="role-meta">KWSM: Digital Marketing | Aliso Viejo, CA (12/20 – 12/25)</div>
<p>Managed content teams, directed print/digital collateral, executed keyword research, SEO strategy, and client strategy meetings.</p>
</div>
<div class="timeline-item">
<h4>Director of Content</h4>
<div class="role-meta">BloomHouse Marketing | Newport Beach, CA (8/17 – 9/20)</div>
<p>Led content oversight for mental health clinic strategies, digital/print collateral, video production, graphic design, and KPI analytics.</p>
</div>
<div class="timeline-item">
<h4>Marketing Associate & Content Manager</h4>
<p><strong>Blizzard Entertainment</strong> (BlizzCon 2019 Marketing) & <strong>Amen Clinics</strong> (Healthcare Copywriting/SEO).</p>
</div>
<div class="timeline-item">
<h4>Bassist & Co-Owner</h4>
<p><strong>Thank You Scientist</strong> | Contracts, Touring, Social Media, Endorsements, and Brand Management.</p>
</div>
</div>
</div>
</section>
<!-- Credentials & Certifications -->
<section id="credentials" class="certs-section container">
<h2 class="section-title">Certifications & Skills</h2>
<div class="certs-grid">
<div class="cert-card"><i class="fa-solid fa-award"></i> Yoast SEO Copywriting Certified</div>
<div class="cert-card"><i class="fa-solid fa-award"></i> HubSpot Social Media Strategist</div>
<div class="cert-card"><i class="fa-solid fa-award"></i> Google Ads Search & Display Certified</div>
<div class="cert-card"><i class="fa-solid fa-award"></i> LinkedIn Google Analytics Certified</div>
<div class="cert-card"><i class="fa-solid fa-award"></i> X.com Video Badge</div>
<div class="cert-card"><i class="fa-solid fa-award"></i> Advanced Keyword Research & KPI Analytics</div>
</div>
</section>
<!-- Contact Section -->
<section id="contact" class="contact-section">
<div class="container contact-container">
<h2>Let's Connect</h2>
<p>Currently open to remote content strategy, SEO leadership, and high-impact copywriting opportunities.</p>
<a href="mailto:GregColacino@gmail.com" class="btn btn-primary"><i class="fa-solid fa-envelope"></i> Email Greg Colacino</a>
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</section>
<footer>
<div class="container">
<p>© 2026 Greg Colacino. All Rights Reserved.</p>
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Greg Colacino 